This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:



B2B buying dynamics shift




AI moves from pilot to priority




Growth bets consolidate




The demand engine rebalances




Capability gaps emerge




Which they share in a report and a webinar (links below).

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn




Jeff Clark on LinkedIn




Mentioned this week:



Marketing Priorities Survey 2025 - MomentumABM




2026 Marketing Reset: Why the Old Playbook Won’t Win - MomentumABM




Girl You Know It's True - The Latest Beat Newsletter




Ian’s firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



Stienski & Mass Media - We'll be right back




Papa's Got A Brand New Bag - James Brown




You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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