This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:


The Value of Brand in B2B Measurement

Understanding Brand Awareness

Perception: What Do Customers Think?

Preference: Measuring Customer Loyalty

Operationalizing Brand Metrics

The Cumulative Effect of Marketing Strategies


As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
 
Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn and Bluesky


Jeff Clark on LinkedIn



Mentioned this week

Grant Johnson's blog - CMO Mentor


Previous episode: 171: The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode


Get Your Buyers AMPED with our Customer Journey


Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all the show notes: Rockstar CMO FM.


Track List:

We’ll be right back by Stienski & Mass Media on YouTube


The Heavy - How You Like Me Now? (on YouTube)


You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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