This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.

Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams.

In this episode, they discuss:



Make each event part of an existing campaign




Defining the event goals




Determine who can deliver your audience




Considering the audience spread across events




Planning and execution cross functional collaboration




As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

 

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn and Bluesky




Jeff Clark on LinkedIn




Mentioned this week:



Events Are Under Pressure — Six Findings From Forrester’s Q1 2025 State Of B2B Events Survey




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



Stienski & Mass Media - We'll be right back




P!nk - Get The Party Started (Official Video)




You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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