David Corsaro is a Client Director at MetrixLab and he fooled me on this podcast. I don’t feel so bad, though, because he also took the trophy on “Fool Us” by stumping Penn & Teller. David has always had two careers, a magician and a market researcher. They are not one and the same, but he has distilled insightful lessons from each. In fact, he recently delivered a compelling presentation at the Insights Association South Central Chapter Annual Conference in Las Vegas where attendees, myself included, came away both with a new lens on research and wondering if magic is actually real. As good a magician as David is, he’s an even better marketer and researcher. We discuss his journey through both careers, how they intersect and we share some mutual love for the Beastie Boys.

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