How does a leader of one of the top master’s programs in market research prepare the next generation of insights professionals? The short answer is start with Mr. Miyagi, Ted Lasso and Sonny from “A Bronx Tale” and sprinkle in some Bruce Lee and Bruce Springsteen. What does that mean? You have to listen to find out!Scott Hanson is Director of the MSMR program at UT Arlington. He is deeply passionate about his responsibility and his commitment to his students. His personal journey, which has included years as a commercial research practitioner, has shaped his approach in powerful ways.Scott discusses his path through research and his viewpoint on leading the MSMR program with healthy doses of storytelling, humor and pop culture references.

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