As a huge hip-hop fan, how does an internship with legendary Def Jam Records lead you out of music and into advertising? Michael Schonfeld has a fascinating story about that!Since joining the ad agency world, Michael has worked with meaningful brands like Mars, Sandy Hook Promise and Reebok. Today, he is Senior Strategist on Michelob Ultra in NYC at the iconic FCB, winners of the 2019 Cannes Lion North American Creative Agency of the Year, the 2020 Adweek Global Agency of the Year and countless other awards over the past 148 years.In this podcast, Michael shares his journey, his take on the relationship of brands with consumers and how brands can better understand the people they serve.

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