Kevin Lang is a recently minted Senior Sales Representative at the mighty research media company Greenbook, home of the GRIT Report, the IIEX conference series and “The Exchange” podcast with Lenny Murphy and Karen Lynch.While he got his start in the insights industry with Civicom, many people know Kevin from his involvement in the “MR Jam,” providing the backbeat for a who’s who of research industry musicians at Quirk’s conferences in New York and Chicago over the past few years.Kevin shares his experiences in research and his journey through music, from beating on pots to pans to playing in band to the MR Jam. Along the way, he shares his take on AI in market research, the drummer who most inspired him and we swap stories about Green Day, Dave Matthews and the Rolling Stones.

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