ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Engaging Car Buyers with Intelligent Advertising"
Episode Synopsis
Oh this episode, Seonaid, Dickson and Brian sit down with Pete to talk about all things advertisements. They talk about the transition from having non-automotive adverts on Auto Trader, to delivering intelligent, relevant content to car buyers during their journey.
More episodes of the podcast Roadmap
Product & Technology: The Eras Tour
10/12/2025
Checks: Transforming Testing at Autotrader
04/12/2025
How to win with experimentation
26/11/2025
An Academic Adventure in A/B Testing
19/11/2025
Farewell to First Street
12/11/2025
Building products for your colleagues
27/08/2025
From Congress to BBC News to freelance
20/08/2025
In God we trust