In this episode of Riding Tandem, Vivian Kvam chats with Josh Kropkof, CEO and co-founder of The Email Agency. Josh dives into the importance of email marketing, busting common myths and emphasizing the power of building relationships and adding personality to your emails.Josh shares his journey of starting an email marketing business, the ups and downs he faced, and why email marketing is a must for any business. He talks about his focus on e-commerce and the blend of copy and design needed for success. Plus, Josh gives practical tips for managing overwhelm and staying focused, like his mental desk exercise for prioritizing tasks.Tune in for valuable insights on growing your business through email marketing, the challenges of entrepreneurship, and the importance of continuous learning and seeking advice.Unpacking this episode min by min: 05:12 What is Email Marketing?10:03 The Value of Email Marketing16:00 Overcoming Hesitations and Starting Email Marketing25:58 Email Marketing for E-commerce Success33:19 Building Relationships through Email36:24 The Unique Combination of Copy and Design in E-commerce Email Marketing38:35 From Childhood Entrepreneurship to Starting a Business52:22 The Challenges and Commitment of Building a Business59:54 Selling: A Key Aspect of Business SuccessIf you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments with this survey. Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - [email protected] Josh Kropkof:Facebook - https://www.facebook.com/TheEmailAgencyWebsite - https://www.theemailagency.comLinkedIn - https://www.linkedin.com/in/josh-kropkof/Podcast - https://podcasts.apple.com/us/podcast/the-email-revolution/id1621652210 Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: [email protected] FREE RESOURCES https://newsletter.theemailagency.com/email-revolutionhttps://www.emailprofitscheatsheet.com/email-cheat-sheetShop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-thingsReceive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-upRiding Tandem with Vivian KvamA podcast from Tandem WorksEmail the team: [email protected]

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