ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to create better content using writing, even if you think you're BAD ✍🏽"
Episode Synopsis
Bio:
Today I chat to Bronwynne Powell, an experienced and achieved writer that believes we all have a storyteller hidden in us just waiting to get out and let the world hear it's voice. Your story matters and she provides tips and guidance on how you can be a better writer and the tips and techniques to get you started and keep you motivated.
Bronwynne:
I create content and get it out into the world. As a digital content writer, I use my editorial and on-page SEO skills to develop content that gets read and shared across the web. My love for storytelling started in the print newsroom more than a decade ago. Since then, I've worked with startups and established tech companies from all over the world. My articles have been featured on the web's biggest sites, like Digital.com, Craft Your Content, Muck Rack, Blogging.com, and more.
Topics
Using other posts in your social posts and why that's okay
Bronwynne believes that using other people's post helps you spread useful articles that other's have written that you yourself find insightful. Why not build on these thoughts and ideas.
Who is your top two authors
If you want to get better at blogging and writing then check out Copyblogger and smartblogger
Use LinkedIn to see what kind of posts people are responding to
If you are afraid of writing, here's insight into what Bronwynne recommends you use to get started
Just start!
Give yourself permission to be bad. Every author and book that you've read, all of them believe that they are bad writers, so you should just get started. Even the best writers struggles and the best way to get over that is just to start so you can work through it and get better over time.
How to deal with the pressure of likes and social attention
Sometimes a post or article will get attention and lots of likes and you may find yourself really responding to that and trying to recreate that with every post that you put out. Bronwynne cautions that you need to check yourself and ask the question, "Why are you writing, is it for likes or to share ideas". If you change your mindset about why you are sharing then you pay less attention to the social notifications.
If you put out content, is it okay to ask for the sale?
In any marketing, put yourself in the other persons' position and if you like the approach then it's okay. The best way to think about this is if you are in a normal human relationship and if someone approached you the way you are about to then will you like it, would it feel natural. Ask yourself these questions
Do you know this person well enough?
Did you earn the right to ask for this?
Where should I publish my content?
Post anywhere and start to see where you are most comfortable. Some places prefer long-form articles and others do. It also depends on the audience that you are hoping to reach and just how consistent you are at publishing. Just one article won't do it.
Links mentioned in this conversation
Coppyblogger: https://copyblogger.com/
Smartblogger: https://smartblogger.com/
LinkedIn: https://www.linkedin.com/in/bronwynne-powell/
Website: bronwynnepowell.com
email: [email protected]
Today I chat to Bronwynne Powell, an experienced and achieved writer that believes we all have a storyteller hidden in us just waiting to get out and let the world hear it's voice. Your story matters and she provides tips and guidance on how you can be a better writer and the tips and techniques to get you started and keep you motivated.
Bronwynne:
I create content and get it out into the world. As a digital content writer, I use my editorial and on-page SEO skills to develop content that gets read and shared across the web. My love for storytelling started in the print newsroom more than a decade ago. Since then, I've worked with startups and established tech companies from all over the world. My articles have been featured on the web's biggest sites, like Digital.com, Craft Your Content, Muck Rack, Blogging.com, and more.
Topics
Using other posts in your social posts and why that's okay
Bronwynne believes that using other people's post helps you spread useful articles that other's have written that you yourself find insightful. Why not build on these thoughts and ideas.
Who is your top two authors
If you want to get better at blogging and writing then check out Copyblogger and smartblogger
Use LinkedIn to see what kind of posts people are responding to
If you are afraid of writing, here's insight into what Bronwynne recommends you use to get started
Just start!
Give yourself permission to be bad. Every author and book that you've read, all of them believe that they are bad writers, so you should just get started. Even the best writers struggles and the best way to get over that is just to start so you can work through it and get better over time.
How to deal with the pressure of likes and social attention
Sometimes a post or article will get attention and lots of likes and you may find yourself really responding to that and trying to recreate that with every post that you put out. Bronwynne cautions that you need to check yourself and ask the question, "Why are you writing, is it for likes or to share ideas". If you change your mindset about why you are sharing then you pay less attention to the social notifications.
If you put out content, is it okay to ask for the sale?
In any marketing, put yourself in the other persons' position and if you like the approach then it's okay. The best way to think about this is if you are in a normal human relationship and if someone approached you the way you are about to then will you like it, would it feel natural. Ask yourself these questions
Do you know this person well enough?
Did you earn the right to ask for this?
Where should I publish my content?
Post anywhere and start to see where you are most comfortable. Some places prefer long-form articles and others do. It also depends on the audience that you are hoping to reach and just how consistent you are at publishing. Just one article won't do it.
Links mentioned in this conversation
Coppyblogger: https://copyblogger.com/
Smartblogger: https://smartblogger.com/
LinkedIn: https://www.linkedin.com/in/bronwynne-powell/
Website: bronwynnepowell.com
email: [email protected]
More episodes of the podcast RichardTalks
My BIG fail for 2023
02/12/2023
Push Publish: It could save a life
18/05/2023
How I got into Sales - Episode 2 of 2
02/05/2023
How I got into Sales - Episode 1 of 2
25/04/2023
How Content Can Help With Sales
08/03/2023
How To Define Your Ideal Customer in Sales
08/03/2023
How much you should invest in Sales
01/03/2023
In God we trust