In this episode, host Brendon Dennewill and Tony D’Angelo—founder of Collegiate Empowerment and creator of the Intellectual Capitalist®—explore how entrepreneurs can unlock hidden business value through intellectual property. Tony reveals how 90% of the S&P 500’s value now comes from intangibles and introduces the concept of “surplus understanding”—the overlooked proprietary knowledge driving much of a company’s revenue. He shares a practical framework for identifying, protecting, and monetizing these assets to bridge the gap between traditional business and the AI economy. A must-listen for RevOps leaders and executives looking to turn organizational know-how into protected, profit-generating IP. What You'll LearnIntellectual property is now the #1 asset classFour dangers block most IP strategiesYour business holds hidden IP valueNot all IP protections are created equalAI now acts as augmented intelligence for IP creationProtecting your processes starts with simple stepsTrust remains the timeless currency of commerceResources MentionedStrategic Coach EOS (Entrepreneurial Operating System) The Go-Giver USPTO (United States Patent and Trademark Office) Library of Congress Instant IP by Carrie Oberbrunner  Primal Intelligence The Print Kolbe Assessment About Tony D'AngeloTitle: Founder & Intellectual Property AdvisorCompany: Collegiate Empowerment & The Intellectual Capitalist®To learn how to transform your useful ideas into cash flowing assets, schedule a complimentary IP Conversation with Tony D'Angelo, by going to:  www.TheIPconversation.com or if you’re ready to take the leap and enroll in The IP Simplifier Series please visit: www.IPsimplifier.com to enroll today!Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

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