In today's conversation, we catch up with Dr. Elina Erzikova, now a professor of public relations at Central Michigan University. Fun fact: she used to be an editor of a regional magazine in Russia as well as a communication specialist for several non-profits trying to address AIDS/HIV in smaller Russian villages. She explains how this work led to her graduate career at the University of Alabama (MA & Ph.D) and how it lead her into academia where she teaches so many courses in public relations. Another fun fact: She is a HUGE Bama fan, and you'll hear "Roll Tide" more than once during this episode. As a matter of fact, she's such a huge fan of the Crimson Tide that none of her friends were willing to attend games with her because she created quite a stir cheering for her team in Russian and English. She is a Fellow in the Plank Center for Public Relations and has won several grants to support her research efforts including an Emerging Scholars Grant through the Association for Education in Journalism and Mass Communication.  You'll hear all about the research she has done, including a book with a current UA professor, on understanding journalistic practices in Russia.  
Don't miss this one! 
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