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Listen "What's New With Dr. Kenon Brown--Perceptions of Athletes and the Factors That Predict Favorability Toward Athletes and Athletics"
Episode Synopsis
In today’s episode, we are catching up with another former guest in our What’s New With series, and I say this every time, but again, today’s episode is SO MUCH FUN!!! Dr. Kenon Brown, an associate professor in the Department of Advertising and Public relations actually gave us an answer to one question that we had never heard before–what he wanted to be when he grew up. But, I’m not going to spoil it now! You’ll just have to tune in!
When we last caught up with Dr. Brown, we were in the height of the pandemic and lock down and he was doing a lot of research on athletes and image repair because there’s always one or two who isn’t making the best decisions, but today, he tells us how his research has shifted a little to focus on the WHY AND HOW of audience perceptions about athletes. What traits are most important in helping us identify more and resonate more with specific athletes? He breaks it all down for us!
To follow Kenon on Twitter: @KenonABrown
To follow us on Twitter: @ICIRAlabama
When we last caught up with Dr. Brown, we were in the height of the pandemic and lock down and he was doing a lot of research on athletes and image repair because there’s always one or two who isn’t making the best decisions, but today, he tells us how his research has shifted a little to focus on the WHY AND HOW of audience perceptions about athletes. What traits are most important in helping us identify more and resonate more with specific athletes? He breaks it all down for us!
To follow Kenon on Twitter: @KenonABrown
To follow us on Twitter: @ICIRAlabama
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