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Listen "Not All Sports Fans Become Absurd Fans, Some Are Just Born That Way"
Episode Synopsis
As the title to this episode indicates, we'll be talking a lot about sports fandom with Dr. Mike Devlin, an assistant professor of Advertising in the School of Journalism and Communication at Texas State University. He holds a PhD in Mass Communication from the University of Alabama, and an MA in Mass Communication and BA in Electronic Media Communications from Texas Tech University. Prior to earning his PhD, Mike worked as media designer and multimedia specialist in Austin, Texas. He currently teaches Advertising Copywriting and Layout at Texas State University.
Dr. Devlin’s interests lie at intersection of advertising, sport communication, and media effects - focusing on how fan identification impacts sponsorships, endorsements, branding, and advertising campaigns. Previous work included the integration of psychophysiology to further understand a fan’s cognitive capacity during sporting events.
He is the author of over 10 peer-reviewed publications, 40 national and international conference proceedings, and several book chapters examining the intersection between sports communication and advertising. His research has been published in Journal of Broadcasting and Electronic Media, Communication and Sport, International Journal of Sport Management & Marketing, Journal of Sports Media, and International Journal of Sport Communication.
But let's go back to that fandom piece--we talk all about it in a research and real-world context, and talk about the role the media play in increasing (or decreasing) our fandom and helping us even become SuperFans.
We have so much fun in today's conversation, and as a spoiler alert, Dr. Mike Devlin is going to the bookend for Season 3 as we already had an amazing conversation with his fabulous wife, Dr. Natalie Brown Devlin during Episode 1. Can you imagine how smart and sports fan crazy their twins are?
To follow Mike on Twitter: @DrMikeDevlin
To follow us on Twitter: @ICIRAlabama
Dr. Devlin’s interests lie at intersection of advertising, sport communication, and media effects - focusing on how fan identification impacts sponsorships, endorsements, branding, and advertising campaigns. Previous work included the integration of psychophysiology to further understand a fan’s cognitive capacity during sporting events.
He is the author of over 10 peer-reviewed publications, 40 national and international conference proceedings, and several book chapters examining the intersection between sports communication and advertising. His research has been published in Journal of Broadcasting and Electronic Media, Communication and Sport, International Journal of Sport Management & Marketing, Journal of Sports Media, and International Journal of Sport Communication.
But let's go back to that fandom piece--we talk all about it in a research and real-world context, and talk about the role the media play in increasing (or decreasing) our fandom and helping us even become SuperFans.
We have so much fun in today's conversation, and as a spoiler alert, Dr. Mike Devlin is going to the bookend for Season 3 as we already had an amazing conversation with his fabulous wife, Dr. Natalie Brown Devlin during Episode 1. Can you imagine how smart and sports fan crazy their twins are?
To follow Mike on Twitter: @DrMikeDevlin
To follow us on Twitter: @ICIRAlabama
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