Abstract: This practitioner-oriented research brief explores coaching as the aspect of leadership that brings the greatest personal satisfaction and joy. Through a review of relevant literature on coaching paradigms and their effectiveness compared to more traditional leadership approaches, the brief establishes coaching as a means of empowering individuals to maximize their performance through alignment of strengths, clear expectations, feedback, and collaborative problem-solving. Real-world consulting examples from the author's experience illustrate how coaching has fostered individual growth, cultural change, innovation and improved business outcomes across diverse organizational contexts and industries. The brief then discusses why the coach-based approach is more fulfilling, pointing to factors like flexibility, impactful relationships, continuous learning, and shared success. The conclusion reiterates how cultivating human potential through coaching gets to the heart of true leadership and yields the most impressive long-term results both personally for leaders and professionals, as well as organizationally.

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