Abstract: Organizations face a critical choice in how they motivate employees: enforce compliance through rules and monitoring, or cultivate genuine commitment through engagement and shared purpose. Research demonstrates that commitment-based cultures significantly outperform compliance-oriented ones across metrics including innovation, retention, customer satisfaction, and financial performance. Yet many organizations default to compliance mechanisms due to their perceived simplicity and control. This article examines the distinction between commitment and compliance cultures, reviews evidence on their organizational and individual consequences, and synthesizes research-informed interventions for building commitment. Key strategies include transparent communication, procedural justice, capability development, autonomy-supportive leadership, and meaningful work design. Building long-term commitment requires recalibrating psychological contracts, distributing leadership authority, and embedding continuous learning systems. Organizations that successfully shift from compliance to commitment create sustainable competitive advantages while enhancing employee wellbeing and stakeholder outcomes.

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