Anthony Karls continues the discussion on the Quick Audit Guide at Rocket Clicks, focusing on paid media advertising for family law firms. He explores various under-utilized opportunities beyond paid search, breaks down six key topics including search campaign structure, remarketing, and offline conversion integration, and shares strategies for better leveraging media assets, prospecting lists, and inventory utilization. Comprehensive insights on improving advertising ROI through effective paid media tactics.00:00 Introduction to Paid Media Advertising for Family Law Firms00:20 Understanding the Paid Media Landscape00:56 Key Topics in Paid Media Advertising01:04 Search Campaign Structure09:16 Remarketing Lists: A Missed Opportunity14:50 Prospecting Lists: Finding New Audiences17:54 Creating Effective Media Assets23:21 Maximizing Inventory Utilization27:32 Offline Conversion Integration: The Game Changer31:44 Conclusion and Final RecommendationsCheck out our Blog!https://rocketclicks.com/client-education/paid-media-grading-guide-family-attorneys/#digitalmarketing  #advertising  #businessgrowth Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

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