6. Destroying the False Divide Between Sales & Marketing

Revenue Innovators
14/09/2021 45 min
6. Destroying the False Divide Between Sales & Marketing

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Episode Synopsis

Sellers think marketing is easy. Marketers think sales is easy. Until they try each other’s jobs.In this episode, we interview HYPCCCYCL’s Julia Nimchinski, Co-Founder and CEO, and Justin Michael, Co-Founder, about overcoming siloism with their brand new go-to-market cross-training startup.Join us as we discuss:The need for sales to become more data-drivenHow the single function of sales and marketing embodies RevOpsPredictions for the growth of go-to-market skillsMeet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, or our websiteListening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.

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