And the key attributes of modern RevOps leaders are…They’ve got to be boundary spanning. They’ve also got to bring that collaborative mindset to the entire organization.In this episode, we interview Anthony McPartlin, Principal Analyst at Forrester, about pushing the collaborative process around research creation out to the go-to-market function as a whole.Join us as we discuss:- Extending collaborative research to a collaborative mindset- The role of RevOps in accountability, transparency, and trust- Traits of a modern RevOps leader- Forrester’s newest tech report- Anthony’s predictions for 2022Check out this resource we mentioned:- Anthony's New Forrester Report Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website.Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.

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