ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#2 "Sales Enablement Has Lost Its Way" - Keenan"
Episode Synopsis
And Keenan doesn’t pull any punches on why.In this unfiltered conversation, we break down exactly where enablement went wrong and what it takes to make it relevant, strategic, and revenue-aligned again.We talk hard truths. Real consequences. And how to stop being a cost center.If you work in Sales Enablement, you need to hear this.
More episodes of the podcast Revenue Impact
#5 Adapt or be Automated
14/09/2025
In God we trust