"If your sales team is still choosing an Excel spreadsheet over your CRM, then your CRM is a problem. "—That’s just one of the truth bombs dropped by McKenah Johnson—sales creator, TikTok influencer, and GTM disruptor—on this episode of Revenue Engine Masters. With over 135,000 TikTok followers and deep roots in tech sales, McKenah is helping reshape how we talk about—and execute—modern B2B sales strategies.In this lively and insight-packed conversation, McKenah and host Elio Narciso (Co-founder & CEO of Scalestack) explore how go-to-market execution is evolving. They dig into actionable frameworks like: how to use content to build top-of-funnel momentum, why most CRMs block sales motion instead of enabling it, and how AI SDRs are reclaiming lost pipeline by reactivating closed-lost deals—automatically.You’ll hear how HubSpot boosted McKenah’s productivity, why AI research agents are now must-haves in sales workflows, and what makes a sales message actually stick in the buyer’s mind. Whether you're scaling a revenue ops system or building trust in every deal cycle, this episode is packed with practical, high-leverage strategies that help remove friction and unlock flow.

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