What do great sales leaders, product managers, and advisors have in common? According to Chris DeNoia, they all know how to listen first—and prescribe later.In this episode of Revenue Engine Masters, Scalestack’s CEO Elio Narciso sits down with Chris DeNoia, a seasoned sales operator, advisor, and fractional CRO, to explore how product thinking, deep curiosity, and real customer empathy come together to build high-performing revenue teams.Chris shares lessons from his early days launching new products inside UnitedHealthcare—where he unknowingly became a "salesperson" before ever holding a quota-carrying role. From there, he unpacks how understanding customer pain, building true champions, and aligning your go-to-market motion with how buyers actually buy are non-negotiables for today’s GTM leaders.They discuss what most sales teams get wrong about demos, why technology can’t fix bad processes, and how AI should be deployed to enhance decision-making—not just efficiency. Chris also shares his perspective on the evolving role of the CRO, how to hire for empathy, and what it really means to help buyers make confident decisions in a noisy market.If you lead RevOps, SalesOps, or GTM strategy in a growing SaaS company, this episode will reshape the way you think about sales execution, leadership, and customer impact.Tune in for actionable advice on optimizing GTM strategy, improving cross-team alignment, and balancing the speed of a startup with structure of an enterprise,About Scalestack: the first Autonomous Revenue Engine for the enterprise. A modular and composable AI workflow automation platform to help larger sales and marketing teams know who to target, at scale.

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