110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)

Revenue Champions
23/08/2023 31 min Temporada 1 Episodio 110
110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)

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Episode Synopsis

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

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