107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade)

Revenue Champions
02/08/2023 30 min Temporada 1 Episodio 107
107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade)

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Episode Synopsis

Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.

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