102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch)

Revenue Champions
28/06/2023 52 min Temporada 1 Episodio 102
102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch)

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Episode Synopsis

VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?

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