From Lumberyards to Head of Demand Generation with Adam Holmgren

08/09/2025 1h 20min Temporada 2 Episodio 3
From Lumberyards to Head of Demand Generation with Adam Holmgren

Listen "From Lumberyards to Head of Demand Generation with Adam Holmgren"

Episode Synopsis

In this episode of Revenue Career Ladder, we sit down with Adam Holmgren to chart his unconventional journey from a lumberyard in rural Sweden to leading demand generation at high-growth SaaS companies like Lime Technologies, GetAccept, and now Rillion.Adam opens up about stepping into marketing leadership roles at a young age, building a personal brand on LinkedIn, launching a successful side hustle, and navigating the challenges of aligning marketing with sales. He also shares what he learned by marketing to personas completely different from himself—and why not every marketer should aspire to be a CMO.Whether you're at the start of your career or considering your next step, Adam’s reflections offer practical insight into what growth really looks like—and how to take control of your trajectory.Expect to learn:Why being "thrown in at the deep end" can be the best thing for your growthHow to go from analyst to marketing leader without formal marketing educationThe pros and cons of growing your team vs. staying leanHow side hustles like podcasts and SaaS tools can supercharge your developmentThe surprising ways T-shaped skills and cross-functional curiosity pay offWhat to do (and avoid) when chasing titles and salaryHow to build freedom into your career—and your lifeReady to take the next step in your career journey? Subscribe to the Revenue Career Ladder today and start making your professional aspirations a reality.Unlock the power of data for both Marketing and Sales. With Dealfront, you can not only target the right prospects and run smarter campaigns but also empower your sales team to close deals faster by aligning them with high-intent accounts. Drive sustainable revenue growth and maximize ROI across both sides of the funnel with one seamless solution.Watch on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/revenue-career-ladder/Follow Adam Holmgren: LinkedIn: https://www.linkedin.com/in/adam-holmgren/Follow Jamie Pagan: LinkedIn: https://www.linkedin.com/in/jamiepagan/Connect with us: LinkedIn: https://www.linkedin.com/company/dealfront/Facebook: https://www.facebook.com/getdealfront/Instagram: https://www.instagram.com/getdealfront/TikTok: https://www.tiktok.com/@dealfrontX: https://x.com/getdealfrontYouTube: https://www.youtube.com/@dealfront

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