ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "RB 004 - Right Is The New Right"
Episode Synopsis
Revenue Generation, which historically is associated with sales, is now an expectation that CEOs and the board have of B2B SaaS Marketers. So that means GTM roles are shifting to the right (towards revenue). This is the new right for B2B SaaS marketers, which requires new playbooks and focuses on revenue outcomes and sales ROI.
More episodes of the podcast Revenue Bytes
RB 003 - Identifying and Verifying Your ICP
29/09/2023
RB 002 - Made Up B2B Roles
26/09/2023
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