Relevant links for this episode:Sign up for the Return On Racing newsletterSource article on the Vaucher Analytics websiteThe Demographic Blind Spot In the Fox Corporation-Penske Entertainment (IndyCar) TransactionThe $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost InflationIndyCar is wrapping up its 2025 season, and the fact that a “State of” retrospective can be written in mid-August is itself part of the problems facing the historic series.The season flashes by, then disappears into a six-month void. On track, the racing delivers. Off track, the structural cracks are getting harder to ignore. In this episode, I give my direct thoughts on the key storylines shaping IndyCar’s future: The "Palou Paradox" Fox's big bet Politics & perception Governance under pressure Technical fragility The identity crisis How high is IndyCar's ceiling?Contact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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