Link to the source article on the Vaucher Analytics website.In this episode of Return On Racing, we unpack Fox Corporation’s newly announced one-third stake in Penske Entertainment and what it could mean for IndyCar’s future. Topics covered include: Why the current IndyCar audience poses a major challenge to growthHow the driver lineup and fanbase are misalignedWhat F1 did to attract new fansWhy expanding the calendar or production won’t matter without audience clarityThe strategic risk of ignoring demographic trendsWe also highlight the key question:Can Fox and IndyCar define and reach a new generation of fans, or will this investment stall like previous efforts?Contact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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