Relevant links for this episode:The source article on the Vaucher Analytics websiteRon Dennis YouTube interviewForever Forward: The Inside Story of McLaren Formula 1, Ben HuntThe Formula: How Rogues, Geniuses and Speed Freaks Reengineered F1 Into the World's Fast-Growing Sport, Joshua Robinson & Jonathan CleggIn this episode, I explore why Ron Dennis was more than just a team principal; he was Formula 1’s original commercial visionary. Topics covered include: How Dennis turned McLaren into a sponsor magnet long before F1 was a global brandWhy the McLaren Technology Centre was motorsport’s Apple Park, beating Steve Jobs!What “The Book of Sponsorship” was, and how it still shapes F1 liveries todayWhy discipline, precision, and even sterile pit lanes were all part of a bigger planHow his legacy lives on in modern F1 team branding, operations, and hospitalityIf you care about the business of motorsport, this is essential listening.Contact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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