Relevant links for this episode:Link to the original article for part 2 on the Vaucher Analytics websiteLink to Part 1 - The Drive to Survive ScorecardEveryone’s chasing Formula 1’s media success story, but here’s the reality: most racing series aren’t ready to grow because they won’t let go. In Part 2 of our Drive to Survive series breakdown, we unpack the uncomfortable tradeoff every series faces: grow your audience, or cling to your diehards and stall out. We cover: Why hardcore fans don’t scaleThe mindset shift F1 made that others resistHow series like the WEC can’t just tweak broadcasts, they need foundational changeWhy designing for “the people not watching yet” is your only path to real growthIf you run a series, manage a team, or care about motorsport reaching new audiences, this is the episode for you. Stay tuned for Part 3, where we map exactly how the WEC could close the gap and trigger its own media breakthrough.Contact the show: [email protected] to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships. To contact Return On Racing, please send an email to [email protected]

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