Taxes have been a hot topic in the industry, especially with a new presidential administration that has talked about raising the current tax rates and all of the stimulus money that has gone out over the past year. We need to be proactive in our financial planning and that’s why we bring in David McKnight to today’s show. David talks to us about why the Power Of Zero is more relevant than ever, ways they have adapted to the pandemic, and much more. About David McKnight: David is a bestselling author, known most notably for writing The Power Of Zero. Many financial professionals loved this book and its principles, so David has launched his own Power Of Zero program. This program aims to train advisors with the Power Of Zero methods and help them execute them correctly to better serve their clients. David's Website For Consumers: https://davidmcknight.com/ David’s Website For Advisors: https://www.powerofzero.com/ Key Moments: 1:23 David’s Background 3:53 - Common Responses 7:16 - Adapting Business Strategy 12:03 - Taxes With The New Administration 14:58 - Equipping CPA’s With Education 16:57 - Let The Experts Tell The Story 18:30 - Advice With Personal Branding 20:54 - What’s Next For David? 22:14 - Fear Around Digital Marketing 24:43 - What Should We Look For In A Financial Professional? 26:33 - David’s Contact Information Contact Retirement Inside Out: Email: [email protected] Phone: 800-527-1155 Web: figmarketing.com

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