Zac Bedingfield, Director of Demand Generation at ClockShark, joins Retention Ranch to unpack how the leading time-tracking platform for field service businesses drives product adoption and scalable growth. We dive into how ClockShark approaches activation for both owners and bookkeepers, balances high-volume search traffic with emerging channels, and builds trust in a space historically reliant on pen and paper. Zac also reflects on managing a growing team, leadership lessons, and how radical candor shapes better collaboration in remote SaaS orgs. A must-listen for product teams driving adoption in vertical B2B markets.

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