Ben Baker from Justifi joins Retention Ranch to explore how embedded finance, when done right, enhances the customer experience in vertical SaaS platforms. From scheduling tools for barbershops to venue management software, Justifi helps platforms offer smoother payments, better transparency, and deeper value for their end users. Ben shares how Justifi educates non-fintech founders, why CX should lead every payment conversation, and how design, storytelling, and trust-building are critical when embedding financial tools inside software products. A must-listen for PMs and CS leads looking to increase adoption and retention in product ecosystems.

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