From Batman to you: mobile app retention for UTILITY apps

Retention Masterclass
22/10/2020 33 min Temporada 1 Episodio 18

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Episode Synopsis

We almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis.
Today, we’re going to fix that.
In this episode of Retention Masterclass, Peggy Anne Salz and I chat with Oded Onn, the senior VP of growth marketing for AppsFlyer, and a former exec with Gett, an ride-sharing/taxi app.

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