Main talking points include:Paul Jarvis – A Company of OneDon’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?” Hindsight: A great thing A curse  The truth is this:  You can’t change the past, so don’t wish you had You CAN shape the future – and this works best if you have a picture, vision or goal that you are aiming for.  So what is my vision? (Don’t worry about being selfish with this!) Mortgage-free by the time I’m 41 Retire between 50 and 55 from “Everyday business" Get to a place where my wife doesn’t have to work Either live or have a holiday home by the sea (and have the freedom to operate from either place) Drive a nice car (I’m a petrol head) Make lifelong memories for my children Be in a position where money isn’t an issue What am I going to do to get there?  Starting again...IF I was to start again I’d: Identify my most marketable skill – web development / SEO Identify how I can demonstrate the MOST VALUE to my new customers as fast as possible – demonstrate an ROI -> increase enquiry rates Identify a niche (or niches) who experience this problem and where I can offer the quickest return – B2B owner/manager businesses Validate the idea by offering to work for 3 clients for free… Identify the process to doing this in the smallest amount of steps: SEO Healthcheck User experience on the website Landing pages / bounce rates / etc Put a reporting metric in place so that the evidence is clear Productise this and optimise my website for the terms, questions and results from the three free clients Put a marketing strategy in place Outreach Social media Podcasts PPC? Identify levels 2 and 3 of additional services I could offer Review my own results and pipeline Refine my processes, price, client base (niches) Repeat steps 3 - 11…   Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios