This episode is the audio from an online workshop covering the different types of website traffic, and how to leverage them in your digital strategy.  Main talking points include:The differences between owned, paid and earned traffic and how they can work together.What are some key tips when it comes to structuring your website hierarchy.Why a shallow website is more preferred over a deep website.The pros and cons of Google Adwords, LinkedIn, Facebook Ads and retargeting.The importance of why you shouldn’t share the same message twice and how to get your message out there. Connect With Pete:Twitter: @petejeverittFacebook: Pete Everitt / Marketing Development Podcast Group Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

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