Sweet Success: Building a Cookie Empire with Angie SnedikerIn this episode of Retail Retold, host Chris Ressa welcomes the founder and owner of Half Baked Cookies, Angie Snediker. Angie shares her journey from baking in her home kitchen to expanding her cookie business to three locations, including Lockport, Williamsville, and Buffalo. She discusses the challenges and triumphs of starting a business, the importance of providing freshly baked cookies for customers, and her unique flavors that set Half Baked Cookies apart from competitors. Angie also touches on her strategic approach to selecting store locations and her plans for future expansion.00:00 Introduction 00:19 Meet Angie Snediker: Founder of Half Baked Cookies00:47 The Journey from Kitchen to Storefront01:47 Expansion and Success in New Locations02:34 Unique Selling Points of Half Baked Cookies03:43 Business Challenges and Triumphs04:34 Choosing the Right Locations08:54 Williamsville Store: A Success Story14:49 Future Plans and Industry Insights18:58 Fun Questions with Angie20:59 Conclusion and Final Thoughts

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