To kick the year off on an inspiring and refreshing note, Anjee connected with Shopify's Kristen LaFrance for an episode chock-full of insights, creativity and energy with the "official mayor of DTC Twitter." As the host of Shopify's Resilient Retail podcast series (and Playing for Keeps and eComm Noms before that), LaFrance was a no-brainer as a guest on our show. Her depth of experience crafting successful omnichannel customer retention strategies and helping online and offline brands connect with customers proved valuable throughout the 19-minute conversation.

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