Will you need a website in the future to sell your products online?  If you ask Heather Marie Udo, online retail expert and Founder and CEO of Shoppable (a distributed commerce technology company with a patented, universal checkout API), she’ll tell you the answer is likely “no”. After all, the retail consumer is changing, and the focus is shifting from pulling the consumer to the brands to bringing the brands to where the consumer already is. And retailers are following and creating commerce experiences there instead of through their own channels. Heather joins Chris Hansen and Rebecca Fitts to discuss how commerce is  everywhere; about trends in social shopping.why there is so much disruption in the buying process that’s actually changing the shopping paradigm; why collaborations between solutions like Shoppable, and social platforms like Pinterest, are a big deal; and the Cheesehead brings cheese.See omnystudio.com/listener for privacy information.

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