In this episode of Money First, CEO, Harman Johnston discusses how to keep customers forever with cash-boosting loyalty strategies. She shares her personal experience of losing a $10,000 client and explains the significant costs associated with acquiring new customers compared to retaining existing ones. Johnston outlines a three-step plan to enhance customer loyalty: personalising interactions, creating loyalty programs, and following up with value-added content. She emphasises the importance of loyal customers in stabilising cash flow and boosting profits. Additionally, she provides actionable insights, such as sending personalised thank you notes, which can lead to significant financial gains and stronger client relationships. The episode concludes with a weekly takeaway, encouraging listeners to send a personalised gesture to a loyal customer and observe the impact. 00:00 Introduction to Money First, CEO01:00 Keeping Customers Forever: Cash Boosting Loyalty Secrets01:22 The Cost of Losing Customers02:30 Loyalty as a Cash Flow Strategy03:44 Three-Step Plan to Build Customer Loyalty05:26 Overcoming Challenges in Customer Retention06:06 Weekly Takeaway: Strengthening Customer Connections06:44 Conclusion: Start Building Loyalty Today🎧 Thanks for listening to the Money First CEO Podcast!If this episode helped you move the needle, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Link to expense review 🔗 Where to Find Harman:Website: www.blubookkeepers.com.auInstagram: @blubookkeepers Facebook: @blubookkeepersauTikTok: @profitwithharmanLinkedIn: Harman Johnston 📞 Ready to Take Control of Your Business Finances?Book a Free Discovery Call here 📩 Have a Question or Want to Be a Guest?Email me directly at: [email protected]

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