Adam Kinsinger, Sr Director of Technology, WaBa Grill & Egg Tuck

03/07/2025 14 min

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Episode Synopsis

On today's 🍔Restaurant 🤖Tech 📈Trends, we sit down with WaBa Grill Franchise Corp.'s Sr. Director of Technology Adam Kinsinger to uncover his secrets to tech success at two fast-growing brands (the other being Egg Tuck). 📺WATCH AND LEARN📺👉 Which investments Adam made to increase digital order mix from 10% in 2020 to 37% at the close of 2024 🤑 🤑🤑👉 Which technology is creating check bump averages of 📈$1 per order📈 in-store, and how Adam is working to bridge in-store check averages with online. Note: there are DEFINITELY some trends to be on top of here!👉 Tech tips from the trenches to make soft openings go smoothly 🚀👉 Where WaBa deployed AI first, and where it sees the greatest AI opportunities aheadVendor shout-outs to Bikky, Toast, and Olo in this episode! Keep crushing it, guys!! 💪⚡📈