A Restaurant Sign So Famous the Texas Governor Got Involved. El Arroyo’s Playbook for Building a Brand

21/10/2025 40 min
A Restaurant Sign So Famous the Texas Governor Got Involved. El Arroyo’s Playbook for Building a Brand

Listen "A Restaurant Sign So Famous the Texas Governor Got Involved. El Arroyo’s Playbook for Building a Brand "

Episode Synopsis

Ellis Winstanley, co-owner of Austin’s El Arroyo and CEO of Axial Shift, turned a quirky restaurant sign into a cultural phenomenon while also building software to solve operators’ biggest headaches. 

Listen now to learn about turning a restaurant sign into a media brand, pulling off a statewide April Fool’s prank, and building tech that helps operators stay focused on hospitality.

Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
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