He Spends $300k a Year to Fry in Beef Tallow. That Made Fry the Coop Into a Hot Chicken Sensation.

Restaurant Influencers
07/10/2025 37 min
He Spends $300k a Year to Fry in Beef Tallow. That Made Fry the Coop Into a Hot Chicken Sensation.

Listen "He Spends $300k a Year to Fry in Beef Tallow. That Made Fry the Coop Into a Hot Chicken Sensation."

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Episode Synopsis

Joe Fontana, founder of Fry the Coop, turned a love for Nashville hot chicken into one of Chicago’s fastest-growing restaurant brands. Known for bold risks, storytelling, and a $300,000-a-year commitment to frying in beef tallow.

Listen now to learn about the leap from cubicle to hot chicken, the marketing stunt with a full chicken costume, and the rise of Fry the Coop across Chicago.

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