Louise joined Innocent Drinks when it was a start-up and stayed for 19 years, during which time the company grew to become multi-national. She was instrumental in successfully and sustainably growing the brand. She now shares her knowledge with other consumer brands, assisting them on their own journeys.  To Louise sustainability is about creating a better future - making things better than they are today.   We will not be able to effect positive change unless we all work together toward the same goal.   It is obvious that every business must develop a carbon reduction strategy from now to 2030, breaking it down into manageable chunks. Begin by asking, "If it feels like the right thing to do, how do we do it?"   Sustainability can be the golden ticket to saving your company money.  Anyone can begin their own companies journey; consider what you want to be proud of.   Vision – Plan – Crack-on  But, in the end, reducing is by far the best option.   
00:30 – How did Louise’s career start? 03:00 – Innocent Drink and sustainability 05:30 – The B-Corp process 07:00 – Louise’s thoughts on Greenwashing 10:17 – What does sustainability mean to Louise 12:12 – Can everyone make a difference? 13:00 – What should a business focus on? 15:20 – Talking about sustainable packaging. 18:54 – Circular economy 21:32 – The deposit return scheme 22:58 – Louise’s views on offsetting 27:24 - Is the vision for net zero too far away? 28:57 – Who are the stand-out companies?

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