B-Corp Chronicles: Ticket Tailor's journey towards purpose-driven success

13/03/2024 50 min

Listen "B-Corp Chronicles: Ticket Tailor's journey towards purpose-driven success"

Episode Synopsis


It's B-Corp month so what better time than to get into a conversation with Ticket Tailor, CEO, Jonny White who shares an extraordinary tale of transformation! Join us as we embark on the captivating journey of Ticket Tailor, an online ticketing platform that started from humble beginnings in 2010 and evolved into a socially conscious B Corporation, serving hundreds of thousands of event organisers.

Discover how Ticket Tailor's founder, drawing upon a background in freelance web development, nurtured the seed of an idea into a thriving platform catering to the needs of event organisers, marking the first step in their remarkable journey.

Follow the founder's courageous decision to align Ticket Tailor with B Corp principles, challenging conventional growth paradigms in pursuit of a business model that prioritises societal impact alongside financial success.

Experience the highs and lows of Ticket Tailor's quest for B Corp certification, from resource constraints to navigating criteria designed for larger corporations, culminating in the adoption of essential policies and practices vital for sustainable growth.

Witness the transformative effects of B Corp certification on Ticket Tailor's culture and operations, fostering transparency, accountability, and a sense of community that resonates with like-minded partners and customers alike.

Explore Ticket Tailor's innovative sustainability projects, such as "Penny for the Planet" and "Earth Invest," showcasing a deep commitment to environmental stewardship and meaningful action beyond mere rhetoric.

and uncover the power of storytelling in conveying Ticket Tailor's values and inspiring employee engagement, complemented by robust metrics and tools used to measure social and environmental performance.

Join us on this remarkable journey as Ticket Tailor redefines the narrative of purpose-driven business, offering invaluable insights into blending profit with purpose in today's ever-evolving entrepreneurial landscape. Whether you're a seasoned entrepreneur or an aspiring changemaker, this podcast promises inspiration and actionable wisdom for creating a better world through business.


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