Will and I talk about why we all need to move away from “business as usual”, why being authentic and selective with the work you do, and how you do it is the way to succeed in today's marketplace - Patagonia is a great example of this.    Will himself changed the way he did business after becoming disillusioned with helping companies that didn’t represent his personal values. He now uses a four-step approach and the social impact brand score to help other businesses.     One of the concerns that many companies share with me is that they worry about how to communicate sustainability and ESG, they’ve seen many companies being accused of greenwashing and don’t want to fall foul of this. Listening to this Sustain Talks will give you an overview of why authenticity and good business values are key to getting your messaging right and avoiding this. For more help with making your business more sustainable and socially responsible please get in touch…    Take a look at Will’s scorecard to see how well you are doing today https://socialimpact.scoreapp.com

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