Join me in welcoming Tash Morgan-Etty, the visionary founder of Write Rabbit, as we delve into the intricate world of sustainability communications. Together, we unravel the veil of deceptive practices and illuminate the paramount significance of authenticity in this landscape.

Tash eloquently underscores the pivotal role of internal communication in fostering alignment among employees toward sustainability initiatives. Furthermore, she astutely examines the regulatory framework's crucial role in combatting greenwashing and ensuring the veracity of sustainability claims.

Drawing from her wealth of experience, Tash underscores the transformative power of storytelling in sustainability communications. She offers compelling examples from industry trailblazers such as Who Gives a Crap and The Body Shop, demonstrating how effective narratives can drive meaningful change.

Moreover, Tash keenly identifies sectors like consulting and finance as areas where sustainability efforts may be lacking, signalling the urgent need for heightened awareness and action.

As our dialogue unfolds, Tash offers invaluable insights into future trends, foreseeing a landscape characterised by heightened audience scrutiny and the imperative of positive behaviour change messaging in sustainability communications.

Ultimately, our conversation serves as a beacon, illuminating the path to navigating the complexities of sustainability communications. Through a lens of authenticity, storytelling, and alignment of internal and external messaging with sustainable values, we pave the way towards a more conscientious future.

Ver todos los episodios