Kendall Bonner shares her journey from real estate agent and attorney to Vice President of Industry Relations at eXp Realty, where she now leads their business solutions division. She offers deep insights into how agents can leverage technology while maintaining authenticity, emphasizing the importance of strategic implementation over overwhelming adoption. The conversation takes an unexpected turn when Kendall challenges the traditional view of real estate as a sales profession, making a powerful case for negotiation as the core skill agents need to master. Through practical examples and real-world scenarios, she demonstrates how every aspect of the business, from lead conversion to closing, is fundamentally a negotiation rather than a sale.Chapters:00:00:00 - Introduction to Cash Offers as a Competitive Edge00:00:36 - Welcome to the Reside Platform Podcast00:00:47 - From Attorney to EXP Executive: Meet Kendall Bonner00:01:11 - The Power of Real-World Industry Connections00:02:49 - Behind the Scenes: VP of Industry Relations at EXP00:06:34 - Strategic Tech Tools That Actually Drive Results00:09:00 - Building a Tech Stack for Your Business00:12:00 - Express Offers: Adding Value Through Cash Offers00:16:00 - Balancing Multiple Tech Solutions00:19:00 - Creating a One-Stop Shop vs One-Trick Pony00:21:00 - The Future of Real Estate Technology00:23:31 - Why Negotiation is Your Most Valuable Skill00:28:04 - Connect with Kendall and Next StepsLinks and Resources:Reside PlatformReside Platform WebsiteKendall Bonner on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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