Kaitlyn Study established South Street & Co. in 2015 with a vision of helping small business owners.Through this Kaitlyn has been helping local service-based businesses generate leads and prospective customers, creating them a personalized marketing strategy.Kaitlyn specializes in creating strategic SEO, content marketing, and review creation campaigns that expand business’s digital footprint and drive prospect actions. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:How South Street helps small to medium size businesses grow their reach onlineThe importance coach and mentors have had towards Kaityln’s successWhat reputation management looks like in the digital world and the importance of GoogleThe importance of a brand’s ‘online story’How to coach clients to make them understand the impact of their online presenceHow to best respond to negative reviewsStrategies Kaitlyn uses to help improve her client’s reputationsWhich industries are most impacted by reviewsActionable tactics you can implement today to improve your online presence.Resources:South Street & Co.Google My BusinessSSCo ChecklistConnecting with Kaityln Study:LinkedInConnecting with the host:Chelsea on LinkedIn

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